Meet Amanda Singh – the founder and creative mind behind Jean Franklin, a sustainable womenswear brand based in Los Angeles, CA. Amanda has always been passionate about personal style and fashion with a particular love for vintage clothing and home goods. She saw an opportunity to create a new type of womenswear brand that brought together a vintage, 1970s aesthetic and a need she identified in the fashion industry to produce clothing that would fit women of a variety of
body types. Not only is Singh inspired by the 1970s, she also draws in elements from the countryside and a slower pace of life that she experienced growing up in Wasco, CA.
Where did Singh get her start? She has a B.A. in English Writing with a career in marketing, having worked in several different industries over her career from software, manufacturing, media and advertising, to financial services. After doing research and watching the documentary THE TRUE COST, she realized how many of the garment workers, 80% of which are women across the world, are not paid fair wages or have decent working conditions. This also includes the U.S. She also learned about the negative environmental impact of the fashion industry and knew she had to take matters into her own hands.
Amanda’s goal is to spread the word about sustainability and the ethical practices all businesses should be focused on. Surrounded, supported and inspired by the strong women in Amanda’s family, she brings female empowerment to the forefront of her operation. Jean Franklin is a completely women-run business. Amanda prides herself in the use of deadstock fabrics, minimal waste and ethical production. Amanda also aims to help further important causes — through paying fair wages,
getting involved in helping the homeless population and creating educational opportunities for women in the Los Angeles area.
In her spare time Amanda enjoys working on her garden with her rescue pups (Noodle and Nellie) and her husband (Vijay). She also loves going on the hunt for treasures at vintage and estate sales in small towns around California, as well as in her Los Angeles community of Highland Park.